Bipartisan legislation sponsored by Senator Vince Polistina to help boost regional tourism advertising and promotion across the state cleared the Senate State Government, Wagering, Tourism & Historic Preservation Committee.
Legislation sponsored by Sen. Vince Polistina to help boost regional tourism advertising and promotion across the state cleared the Senate State Government, Wagering, Tourism & Historic Preservation Committee. (Pixabay)
“Everyone knows the competition for tourism dollars is intense, which is why we need to continue to fight to ensure Atlantic County gets its fair share of marketing dollars to protect the 70,000 families whose jobs depend on tourism,” said Polistina (R-2). “If we are serious about growing our tourism economy, we need to reinvest in what works. Tourism promotion pays for itself when we can encourage families to visit more often, stay longer, and spend more money at our local businesses and events.”
In order to shift more revenue back to tourism promotion and advertising, Polistina’s measure (S-2192) would establish the “County Tourism Incentive Grant Fund” to provide counties with money to market local entertainment options and vacation destinations. Excess funds collected from the State hotel-motel occupancy fee would be returned to the counties for tourism promotion in proportion to the hotel and motel occupancy fee the county generates.
The “County Tourism Incentive Grant Fund” would be established as a special, non-lapsing fund within the Department of the Treasury and would be administered by the State Treasurer.