The New Jersey Senate has approved legislation sponsored by Senator Steven Oroho (R-24) to help local farmers by improving marketing support for the “Jersey Fresh” products that they grow.
Sen. Steven Oroho’s legislation helps local farmers by improving support for ‘Jersey Fresh’ marketing. (Jersey Fresh)
“Our ‘Jersey Fresh’ marketing message reaches across the country, which helps our farmers to be among the most successful sellers nationally of items such as blueberries, peaches, tomatoes, and cranberries,” said Oroho. “Improving our ability to spread the ‘Jersey Fresh’ message will help New Jersey farmers to continue growing and expand their reach into new markets.”
Oroho’s legislation, S-3179, would establish the “New Jersey Farm Products and Publicity Fund,” which would be dedicated to funding advertisements for the Jersey Fresh program, and promoting the sale of New Jersey-made farm products.
Assemblyman Parker Space, also of the 24th District, sponsors the identical Assembly bill, A-3211.
The bill would allow the New Jersey Secretary of Agriculture to solicit donations for the fund and notify interested individuals, business owners, and organizations of their ability to make a contribution.
“This is another tool to ensure that our successful ‘Jersey Fresh’ message can continue to grow,” Oroho added. “It’ll help us to remind people that New Jersey still is the Garden State.”
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