Legislation sponsored by Senator Robert Singer (R-Ocean, Monmouth) to find new ways to promote and improve New Jersey’s tourism destinations was advanced by the Senate State Government, Wagering, Tourism and Historic Preservation Committee.
“New Jersey has the attractions and facilities it needs to draw in people from across the country and around the world. We have the best beaches, amazing amusement parks and some absolutely world class sporting facilities,” Senator Singer said. “But to grow our tourism economy we need more than just nice attractions. We need to promote our state for things like convention and agricultural tourism. If we take a closer look, I think we’ll be able to show people that we are more than just a great place to spend your summer vacation.”
— Senator Bob Singer (@bobsingernj) October 17, 2016
Tourism is the single largest industry in New Jersey, valued at more than $42 billion. This bill only sets the table for the state to take advantage of its attractions in ways that aren’t already being done.
The legislation, S-1119, establishes the Office of Tourism Research, which will operate under the Division of Travel and Tourism. The office will take steps to improve advertising, marketing, research and training for tourism-related businesses. It would also set up a database of potential visitors and work with people in the industry to find better ways to serve those tourists.
“The truth is that we’re not doing as much as we can to attract people from out of state,” Senator Singer said. “This will help us modernize the way the industry seeks out travelers and finds ways to entice them to visit.”